Content for Coaches in 2026: Build a Rhythm That Actually Sticks

The end of the year is full of mixed emotions — especially if you’re just getting started on your coaching business.

2025 is winding down. And you have big plans for 2026.

You want things to move forward as soon as possible. You put in the hard work in 2025, but now you’re out in the wild, doing your best to attract new clients, and you feel like you’re just getting started all over again.

That’s a completely natural feeling, but it’s important to take a step away from the chaos and think about putting one foot in front of the other.

The trick is not to do more. It is to do fewer things, but better.

This article is a practical guide to content for coaches in 2026 - a simple 90-day rhythm you can stick to.

You’ll get a three-hour weekly routine, what to post and where, the few signals worth tracking, and the common traps to avoid, so your content steadily turns attention into booked conversations.

Make it simple: be easy to find so people can book with you.

If you’re a new coach, then this should be your main focus. The challenge is that there are so many coaches out there doing the same thing as you, and if you’re not focusing on building out a way for people to find you and book with you, then you’re not focusing on the right things.

To get seen means you have to have something for people to see. That’s why you should focus on creating content to help increase your chances of people taking notice of you.

Everything you publish should serve that goal. If your posts feel like they’re not working towards that goal, don’t throw them away. Just save them for later—after you’ve secured some clients on your books.

You don’t need a giant calendar or new productivity tools. You need a way of working you can stick with.

That means dialling back your focus. You should focus on what’s right in front of you when you get started, not on what you’ll be doing in a year.

Look at the next 90 days.

It might feel messy at the start, but the key is to start. Refine as you go.

Mistakes are inevitable in the process, and without them, you won’t improve. It’s part of getting started.

There will be plenty of time later on when you can get into your long-term strategy.

The next 90 days should look at:

That is enough to create over 50 peices of in 90 days. It gives people time to notice you, take notice of your ideas and take a step toward a conversation.

In your 90-day burst, learn what works for you. Double down on the content that performs the best. Listen to your audience. Use the data to make better decisions.

If you feel like you’re getting somewhere after 90 days, do another 90.

If a client asked you how to improve their situation, you would not prescribe chaos, right?

You’d choose a few actions, define how often to do them and track the right signals.

Do the same with your content.

Focus on:

It’s so easy to get lost in the wash of social media. One minute you’re planning your content, the next, you’re looking at kitten videos.

Keep your eyes focused. Treat every post like a task.

Measure the steps that lead to conversations. Likes are nice. Calls matter.

Writing content is important, but it doesn’t need to eat away at your day. You’ve got a business to run.

Try to avoid getting lost in the noise of social media, passing it off as ‘research’.

It is more important to have a routine that gets the job done.

Planning your content should be like any other task. It is something that you plan for, block out in your calendar and just get down to business.

Here’s an example of how you can schedule your week. Note - it might take slightly more, or slightly less depending on ho quick and focused you are.

30 minutes: plan
List three common questions clients asked you recently. Pick one for the week. Draft three post hooks from that idea.

60 minutes: posts
Write the weekly email first in 150 to 200 words. It forces you to be direct. Turn that email into two short posts. Save the third hook for next week.

60 minutes: article
Write use this time to expand on one of the topics you posted about from the email. Turn it into a longer form piece of content (max 500-1000 words) that unpacks the topic in more depth. When getting started, lean into AI tools to help you structure your thoughts and then use the remaining time to make the article yours.

Remember, you’re only writing two articles per month, so you can use these 60-minute sessions each week to work on each article over the course of two weeks.

30 minutes: edit and publish
Schedule the posts. Publish the article and email. Keep an eye on the data.

Did anyone visit your profile or click on your link? If not, then look at things like post hooks, headlines and subject lines to attract more attention to make the flow through to booking more obvious.

At first, you might need to play around with exactly how much time you focus on each area, but the key is to do as much as you can in the time you allocate for yourself. No more. No less.

Your story doesn’t need to be set in stone, but you need to give your audience some specifics about what you do.

Here are a few things to help you get into the creative zone:

Each piece should explain the idea you’re discussing and provide a solution or action that the reader can take. Walk them through the story and draw them towards an outcome.

If you have a website, use it as your home base.

If you’re not at the stage where you can afford to run and maintain a website, use LinkedIn as a website. It’s free and can be an excellent way to get started building your profile.

You can use both to write articles, but writing articles on a website requires a basic level of things like SEO and GEO (things to help people find you online). LinkedIn has a similar functionality, but SEO is not as critical.

Whether you have a website or you’re using LinkedIn, still use LinkedIn to share a short post or a document carousel that gives the reader the gist, then link to the full article in the first comment.

This gives the reader a bite-sized piece of content to draw them in, and if they like that, they’ll likely continue to read the article.

Posting daily sounds productive, but early accounts often see reach split across too many posts.

Spacing posts lets each one travel further in the feed and gives you time to write the articles and emails that build trust.

Quality and timing beat volume for most coaches starting. You can always post more often, but worry about that later one.

That’s it. Keep it steady for 90 days, and you will have a library worth finding, a profile worth visiting and a path to your booking page that feels clear.

You already know how to coach someone toward a result, so apply the same thinking to your content.

Clear goal. Easy to manage tasks. Honesty and authenticity. Repeat.

Do this for the first 90 days of 2026, and your content will be the stuff that people think of when they’re looking for a coach.

Your services will offer the solution to the problem they are looking to solve.

If you want a sounding board for your first quarter, I offer a free one-hour strategy call.

I’ll help you map your weekly routine, pick two article topics and make sure your booking path is obvious.

No pressure. Just something practical to start 2026 well.

And if you’re serious about getting your content strategy working for you, let’s talk. I can help you run your first 90 days with you and hold you to account so you can get the best results.